Eightcap Sees Lead Generation Success with Swiset's Trading Tournament
Trading technology and marketing firm Swiset recently published a case study highlighting its successful collaboration with Eightcap. The study reveals that Swiset's strategies helped Eightcap acquire over 400 new leads in a single week.
Latin America Targeted
The partnership focused on creating a trading tournament that would attract potential clients from 16 Latin American countries, including key markets like Brazil, Colombia, and Mexico.
Technology Integration and Tournament Operation
Swiset integrated its proprietary technology with Eightcap's platform to seamlessly manage and run the trading tournament.
Key Results
- 429 individuals registered for the tournament within one week.
- The tournament was hosted directly on Eightcap's brokerage platform.
- The retention rate of participants after the tournament was nearly 70%, translating to 291 traders.
Client Value in LATAM
While client values likely varied, NAGA's 2024 results indicated an average lifetime value of $2,038 for their Latin American client base, suggesting the potential value of the acquired leads.
Growing Interest in Latin American Market
The Latin American region is gaining traction among brokers, as evidenced by sports sponsorship deals secured by Exness and Hantec Markets, targeting this specific demographic.
Broker Expansion in LATAM
Several prominent brokers, including Pepperstone, XM, Exness, and ATFX, have established significant offices in Latin American countries such as Mexico, Chile, and Uruguay, demonstrating their commitment to the region.